When it comes to fake tan, we don’t believe in a one-size-fits–all approach. That’s why St.Tropez has a range of products to suit every skin tone, skin type, beauty regime and lifestyle, so that every glow getter can achieve their personalised bronzed look. With that in mind, we talk you through the best fake tan for light, medium and dark skin tones.
The best fake tan for pale skin
The trick to successfully tanning light skin is to start slowly. We recommend using a tanning lotion or self tanner that adds just a hint of colour, and gradually building your tan over time. Not only will you achieve a much more natural-looking colour, but the tan won’t clash with your fair features.

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St.Tropez Gradual Tan
This hydrating tanning lotion adds a subtle, sunkissed glow from day 1. Apply every morning onto clean, dry skin to gradually build the perfect tan and lock in moisture for up to 48 hours.