The Best Fake Tan For Every Skin Tone

When it comes to fake tan, we don’t believe in a one-size-fits–all approach. That’s why St.Tropez has a range of products to suit every skin tone, skin type, beauty regime and lifestyle, so that every glow getter can achieve their personalised bronzed look. With that in mind, we talk you through the best fake tan for light, medium and dark skin tones.

Fake tan for pale skin
Fake tan for olive skin
Fake tan for dark skin tones
Fake tan for all skin tones

The best fake tan for pale skin

The trick to successfully tanning light skin is to start slowly. We recommend using a tanning lotion or self tanner that adds just a hint of colour, and gradually building your tan over time. Not only will you achieve a much more natural-looking colour, but the tan won’t clash with your fair features.

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St.Tropez Gradual Tan

This hydrating tanning lotion adds a subtle, sunkissed glow from day 1. Apply every morning onto clean, dry skin to gradually build the perfect tan and lock in moisture for up to 48 hours.

Tinted Gradual Tanning Lotion

If it’s an instant, natural-looking bronze that you’re after, then the tinted tanning lotion is the perfect choice for you! While it develops into a subtle, sunkissed glow over 4 to 8 hours, it immediately illuminates the skin with a hint of tint. Apply onto clean, dry skin using a tanning mitt.

Purity Bronzing Waters

Undeniably one of the best fake tan ranges for light skin, the Purity collection includes 3 lightweight and tropically scented formulas that develop into a natural-looking, golden tan. Apply the mousse or gel onto your body using a tanning mitt, then spritz the mist over your face and neck for a head-to-toe glow.

The best fake tan for olive skin

If you have olive skin, you’re in luck! Not only can you use the gradual tanners and Purity Bronzing range mentioned above, but our Classic and Purity Vitamins collections adapt beautifully to your skin tone too.

Top Tip: If using a gradual tanner, opt for our Medium/Dark shade.

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Purity Vitamins Range

Perfect for olive skin, our Purity Vitamins range provides an instant radiance boost and week-long medium tan. Its hydrating formula is infused with Hyaluronic Acid and nourishing Vitamin C and D boosters that mimic the positive effects of the sun.

Spritz the Body Mist onto the skin and blend using an Applicator Mitt, then massage the Serum onto a clean, dry face. A golden tan will develop over the next 4 to 8 hours.

Classic Mousse

Our most iconic, fool-proof and natural-looking tan, the Classic Bronzing Mousse adapts to your skin tone to create a medium golden tan in as little as 4 hours. The multi-award-winning foam formula is easy to apply (just use our Applicator Mitt for a streak-free finish) and boasts hydrating Jojoba and skincare actives to prolong your tan for up to 10 days. It will give your olive skin a beautiful sunkissed glow!

Fake tan for dark skin tones

To give your naturally black or brown skin an even darker tone, you can’t beat the St.Tropez Dark Tan range. Boasting our iconic tanning technology, all 3 products in the collection develop into an intense yet natural-looking colour.

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St.Tropez Dark Tan Mousse

Perfect for those with brown skin, our bestselling and iconic dark tan mousse develops into a deep bronze in as little as 4 hours. Apply onto clean, dry skin using a tanning mitt, leave for 4 to 8 hours, then rinse. The result? A tan worthy of a week spent in the Caribbean!

St.Tropez Dark Tan Mist

Creating the same deep tan as the mousse but in an easy-to-use mist format, this self tanner allows you to effortlessly tan those hard-to-reach areas, creating a flawless, streak-free finish. Spritz evenly onto the skin, then blend using a tanning mitt. Rinse after 4 to 8 hours for a gorgeous, dark tan.

St.Tropez Extra Dark Mousse

Our deepest and darkest tanning mousse yet, this is a great fake tan for black skin. Apply onto clean, dry skin using a tanning mitt, then rinse after 8 hours for an extra dark tan, equivalent to 2 weeks spent in Bora Bora!

The Tanning Range For All Skin Tones

If you like to mix up your tan colour (flaunting a light tan in Winter and a golden glow in Summer), then the St.Tropez Express Tan collection is for you!

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Boasting an advanced 3-in–1 technology, you can control your depth of tan by simply choosing when to wash off. Apply onto clean, dry skin using a Tanning Mitt, then rinse after 1 hour for a light glow, 2 hours for a medium tan and 3 hours for a deep bronze.

So, how do you achieve the most natural-looking tan? When it comes to tanning light skin, opt for the gradual approach. For darker skin tones, try the St.Tropez dark and extra dark mousses. As for olive skin tones, experiment with your depth of tan and find the colour that suits you.